Search Engines Optimization (SEO), according to Wikipedia, "is the process of improving the visibility of a
web page or a web page in search engines via search results ( "organic" or "algorithmic") "natural" or not. "In other words, the optimization of search engines (SEO) is trying to get your website to show higher on search results of Google search pages (SERP) for a particular search phrase. SEO is a concept that is easy to explain, difficult to implement and impossible to predict - but follow these 5 tips SEO and your school's website will start to appear in the search engines.
SEO
Optimization of search engines is a function of the relevance and authority refers to a search phrase. AT
search phrase are the words you type into the Google search box. Relevance is determined by the amount of the returned web page is a good match for the search phrase. Search engines determine this through a number of factors, including keywords on the page.
Finally, the authority is determined by the number of incoming links on the site. The idea here is that the more content, the more people will link to it.
In all honesty, this is a simplification of how the search engines to determine, but if you understand these basic concepts that will help optimize search engines. In off-site SEO comparison site There is a differentiation more you should consider when the search engine optimization: on-site optimization with respect to search engine offsite. Off-site SEO occurs when other people join you to increase again his authority. The authority of the site linking to you is also important, for example, if you were talking ESPN sports a link to your site could weigh more than a blog link his sister on football. Overall, there is much you can do to gain links other than creating great content that will force people to link to you because of your great content.
On-site SEO is produced on its website and there are action steps that you can take to improve your ranking in search engines. Follow these 5 steps to improve the ranking of search engines in your school:
1. Page titles
Update your page titles to include search engine phrases or keywords you want to rank higher for paying attention to the content of the page. For example, do not change the title of the page for "New York City Middle School Athletics" if the content of your page talks about the education of primary school program.
2. Limit Page titles
Should limit all your page titles to 72 characters is the maximum number of characters that Google displays on the results page of search engines (your SERP). You want to do this so that the title of the whole page is in the SERP, and ensure that the keywords you are focusing on will be included too.
3. Page Description Limit
You should limit all 165 characters page descriptions, which is the maximum number of characters that Google displays your results search engine page
(SERP). You want to do this so that the whole page description is displayed in the SERP. Although it is believed that the description of the page are not a factor in Google's search algorithm, which is important for the person reading to determine if the content of the page is what you are looking for.
4. The use of labels to the page Heading1
You should try to use at least one H1 tag on every page of your site and make sure legend of the keywords you focus on this page are included.
5. Page content includes keywords
How to optimize individual web pages pay particular attention to the keywords and their variations, are included in the text on the page. For example, if your page is about "athletics New York City Middle School" make sure those keywords, expressions and variations are included in the text. One could also say "NYC middleschool" or - "New York, school athletics." Warning There is a fine line here with regard to keywords in the text and not cross it. Please do not "stuff" your text with keywords that are not relevant or that the text is unreadable - do any of these things are bad for your long-term research results.
Finally, I realize that most school sites have hundreds of pages and thought to complete these five steps on each page can seem daunting. I recommend you consult your web analytics program and start updating 5-10 the least visited pages on your site every day until the process is complete. This will not be the best way to optimize your site, but it will make the process seem more manageable.
Good luck and let me know if you have questions.
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